After chosing to design an indie magazine i needed to research into different magazines to see what to put into it and who it should be aimed at. I chose to look into Kerrang and NME.
In 1952 NME hit the shelves and now 57 years down the line its been named Europes biggest selling magazines and one of the longest running well known magazines in the music world. NME focuses on the indie genre of music and brings us all the new and up and coming talent and all the gossip on new albums/songs. The main audience for this magazine is aimed at men between 17-30 however recently the amount of magazines sold has been overpowered by women. With women now buying this magazine the editors are now including stories/music which may appeal more to women. NME are now adapting to many different audiences and as a result different age groups are now reading it. The price of the magazine is £2.20 this price reflects the sort of audience reading the magazine - students/low income.
Kerrang magazine was first published in 1981 and is a weekly released magazine. This magazine is slightly different to NME as its more aimed at the 'rock' area of music.Like NME it is known across alot of the world and as a result is becomming more popular so has widened its products to a radio station/concerts/TV channel and award show. This increases circulation figures and brings in more revenue.Like NME it is aimed at the same audience - 17-30 however in recent years it has been recognised that the magazine is now being bought by a younger audience because the stories are now appealing to a wider audience as they are featuring more 'poppy' rock bands such as 30 Seconds To Mars and Elliot Minor. The price of this magazine is also £2.20 this also generalises the audience to be students or people with a low income.
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